Overview
Purpose
Mostly businesses are being known for promoting the products or services they are offering through advertisement. But advertisements are only giving a glance of information regarding the company. The Purpose of the White Water Rafting Company Website is to convince visitors to be customers by giving them enough information they needed. Including the products/services features, availability of time and location, contact information, cost, and promotion. Through the website, they can satisfy themselves about the legitimacy or credibility through the reviews and feedback of the previous customers, which is very important for every customer. Another purpose of the website is that the customer will find the business anytime, anywhere. Even outside of business hours, they may be able to look and search for it through the internet. And lastly, it will provide an easier way to handle customers' questions or inquiries. They don't need to go to the exact location to ask questions about its price and other services. Or even they just wanted to see how long the river or how fun it is. Through the website, we can upload photos of it and can give them the information they needed.
Audience
The target customers can be huge for whitewater rafting, especially in tourist cities. Since the cost may somewhat pricey, extreme adventure-seeking travelers with a good-paying job would love to visit this white river rafting. Most Teenage and Young adult loves adventures and travel compare to oldies. Because they still in the age of curiosity and fan. However, families or visitors looking for activities while on vacation may also love this fun activity. Tourists from other countries who are die-hard water rafters and looking to challenge themselves are prospects also. All of them can access our website to look for more information through their mobile devices, laptop, or desktop.
Branding
Website Logo

Style Guide
Color Palette
Palette URL: href="https://coolors.co/041930-294c60-adb6c4-ffefd3-ffc49b"
Primary | Secondary | Accent 1 | Accent 2 |
---|---|---|---|
[#041930] | [#ADB6C4] | [#FFC49B] |
Typography
Heading Font: Farsan
I want to use Farsan font in my heading because it is light in the eyes with a relaxed tone and friendly appeal.
Paragraph Font:Open Sanserif
I want to use Open Sanserif font for my paragraph text for it is light and flat. It is easy to read, scan, and understand the words for the audience.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes For Home Page
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.

Wireframe For Child Pages
FAQ
- At the top we have a section with the logo and the navigation bar.
- There is a stretched banner of a man kayaking with an ction bar right beside it.
- We have the Headline number one. Then at the bottom of it is a text(left side)answering the headline question beside is a picture of children kayaking(right)
- Next we have 1 more headline with text and image just like the first headline question.
- Then there we can find the third headline with text at the bottom of it.
- Lastly, a footer containing a copyright/name line and 3 social media icons. c
Contact Us
- At the top we have a section with the logo and the navigation bar.
- There is a stretched banner of a man kayaking with an ction bar right beside it.
- We have the Headline number one.
- Next there are 3 images with a specific description each.
- Lastly, a footer containing a copyright/name line and 3 social media icons.